What's going on?

Newspaper and magazine sales are down. Advertising revenue is down. Online readership and revenue is up. This pattern is not set to change. The audience is writing, taking pictures, shooting video and recording audio. They're talking to each other. They're sharing viewpoints and content. And they're doing it online.

Why does this matter to you?

For your media outlet to survive, you need to recognise this change. You need to follow the eyeballs. Not only that, you need to recognise that the old rules don't apply in the new world. A top down approach won't work. Digital media requires an interactive, collaborative approach, coupled with a desire to converse and a space for those conversations to take place.

What do you need to do?

You and your staff need to get up to speed with this new and exciting media world. You need to know how these changes will affect your business, your publication and your approach to journalism. The consequences of ignoring these changes are irrelevance and eventual disappearance.

How I help

I help you navigate this new world. I give you a deep understanding of what social media is, what tools are available, where they came from and how you can use them for you publication.

How do I do it?

• Consulting - Needs analysis. I visit you in-house, listen to you and see to what you do. I research your 'digital footprint' and together we work out the best way forward for you and your publication in the world of social media.

• Workshops and presentations - Introductory, motivational and custom presentations. I explain in clear, simple terms what social media is and how it affects you and your publication.

• Training - Tailor-made training courses to small and large groups. From those who don't know what a blog is to those who aready write a blog, but need to move things up a gear or two.

• In-house hands-on training sessions.

• Individual coaching for busy people.

• How to write a great blog, build an audience, filter information, use social media and how to make RSS do a lot of the hard work for you.

• Support - Ongoing online support via blog, email, telephone and Instant messenger.

Why me?

I have seven years training experience, am an award winning blogger and I've worked on blogs, social media and citizen journalism projects since 2002. I am also a journalist and the only British social media consultant with a unique combination of training, blogging and journalism experience and whose work focusses solely on the media industry. I currently blog for the Frontline Club, the BBC, Comment is free and The Observer newspaper. My personal blog is noodlepie.com. I also run monthly training courses in London for The Frontline Club and Journalism.co.uk.